Creating Incremental Revenue Opportunities in Pharmacy: Exploring Retail, Ambulatory Care, and Specialty Areas for Growth

Retail pharmacies still play a big role in the U.S. healthcare system. They fill many prescriptions and are important places for patient care. In 2021, retail chains made up about one-third of all pharmacies and prescription revenues. Each store filled around 138,000 prescriptions a year. This number is much higher than what grocers or regional pharmacies fill. But the usual retail pharmacy business is changing. This is because of store closures, more competition, changes in what consumers want, and more digital health services.

Trends in Retail Pharmacy

Big chains like CVS and Walgreens have bought other companies over the past ten years. Now, they are focusing more on making their current stores work better. CVS plans to close 900 stores by 2024. Walgreens plans to close 200 stores. Both are looking to work more efficiently instead of opening more stores.

Even with these changes, many consumers want more services at their local pharmacies. Almost 40% of people said they want to get more health services there. These services include primary care, lab tests, dental care, and help with common illnesses. This shows that retail pharmacies have a chance to offer more than just medications.

Strategies for Incremental Revenue

Retail pharmacy chains can make more money by offering extra health services and using their wide reach and trust with customers. For example:

  • Omnichannel Engagement: Pharmacies can mix in-person visits, online services, and home delivery to meet patients’ needs. CVS and Walgreens now offer same-day prescription delivery and mobile apps to make access easier.
  • Integration of Healthcare Services: They can work with or hire primary care and specialty doctors to offer more services right at the pharmacy. This lets clinics use their customer base better.
  • Specialty Pharmacy Services: Specialty drugs are a growing part of pharmacy income. Pharmacies that build programs to manage these drugs and help patients can earn more. Specialty pharmacy revenues are expected to grow more than 10% each year soon.
  • Personalized Patient Care: Smaller, independent pharmacies stay competitive by giving personal care to patients with complex health problems and by serving rural areas that larger chains may not reach.

Medical practice leaders should look at partnerships with retail pharmacies. They should think about how pharmacies in their area can help patients with medication management, disease checks, or added health services. This could open new ways to earn money.

Voice AI Agent Meets Patients Where They Are

SimboConnect AI Phone Agent supports call/text/voicemail — patients choose their journey.

Connect With Us Now

Ambulatory Care Pharmacy: Pharmacist-Led Programs Driving Financial Sustainability

Ambulatory care pharmacy means pharmacy services are part of outpatient clinics and doctor’s offices. This area has grown because health systems want fewer hospital stays and better care for people with long-term illnesses. Pharmacist-led programs help with managing medicines, giving advice, supporting patients to take medicines correctly, and monitoring health. These efforts improve patient health and lower healthcare costs.

Incremental Revenue Through Ambulatory Pharmacy

Studies and training programs from groups like AmerisourceBergen show that well-planned ambulatory care pharmacy programs can bring in money. They do this by working with current billing rules and contracts that pay for good results in care.

Important parts for growing revenue in ambulatory care pharmacy include:

  • Billing for Clinical Services: Pharmacists can charge for services like Medication Therapy Management (MTM), managing chronic diseases, and other clinical services using special billing codes. This brings in money beyond selling drugs.
  • Value-Based Contracts: Contracts that pay for good results look at what pharmacists do. Things like fewer hospital readmissions or better medicine adherence can lead to financial rewards.
  • Engaging Stakeholders: To keep the money coming, leaders in health systems, payers, doctors, and finance staff must work together to support pharmacist roles and pay for their services.
  • Measuring Program Impact: It’s important to track patient health results, cost savings, how well patients take their medicine, hospital visits, and money made from pharmacy billing codes. This helps keep and grow the programs.

Clinic owners and administrators can improve care and earn money by adding or upgrading ambulatory pharmacy services. Having pharmacists in clinics with billing plans and smooth workflows lets clinics offer more services and make more money.

After-hours On-call Holiday Mode Automation

SimboConnect AI Phone Agent auto-switches to after-hours workflows during closures.

Let’s Talk – Schedule Now →

Specialty Pharmacy: Meeting Complex Needs and Driving Revenue Growth

Specialty pharmacy is one of the fastest-growing areas in U.S. pharmacy services. Specialty drugs often treat serious, long-term, or rare diseases like cancer, rheumatoid arthritis, and multiple sclerosis. These drugs make up a large part of pharmacy income even though they are a small part of total prescriptions.

Growth Projections and Market Dynamics

Experts like McKinsey say specialty pharmacy revenue will grow more than 10% each year through 2028. This growth happens because of:

  • More hospital-owned specialty pharmacy programs.
  • New targeted therapies, especially for cancer.
  • More people with chronic diseases using these drugs.

Specialty pharmacies face challenges like managing expensive stock, tricky reimbursement systems, supporting patients, and keeping patients on their medicines.

Incremental Revenue Opportunities in Specialty Pharmacy

Health systems and medical practices can make money with specialty pharmacy by:

  • Using Current Staff: Pharmacy teams with clinical knowledge can handle specialty drug distribution and patient care.
  • Clinical Strengths: Creating programs that teach patients, manage side effects, and work with specialty doctors.
  • Supply Chain Optimization: Combining specialty pharmacy services to cut costs and avoid extra work.
  • Billing and Reimbursement: Handling complex drug payment systems to get the most revenue.

By treating specialty pharmacy as a key part of their work, health organizations can improve patient care and earn money. Pharmacy leaders help connect specialty pharmacy services with the overall goals of their organizations.

Technology Integration and AI in Pharmacy Operations and Revenue Growth

Technology, especially artificial intelligence (AI), is becoming more important for pharmacies. It helps improve workflows, cut costs, and find new ways to make money.

AI and Workflow Automation in Pharmacy

Health systems using AI tools can work more efficiently. In pharmacies, these tools help with:

  • Supply Chain Management: AI analyzes data to manage inventory, predict medicine needs, and handle purchasing. This cuts waste and avoids stock shortages.
  • Clinical Decision Support: AI looks at patient information and medicines to find drug interactions, check if patients take meds properly, and suggest ways to help pharmacists provide better care.
  • Automated Communication: Systems that automate phone calls or messages help with prescription refills, appointments, and questions. This reduces work for staff.
  • Payment and Billing Efficiency: AI helps recognize and apply the right billing codes for clinical services, speeding up money collection and improving accuracy.

Benefits for Medical Practices and Health Systems

Using AI and automation lets administrators and IT managers reduce manual tasks. This lets clinical staff focus more on patient care. It also helps bring in more money by making billing more accurate and workflows smoother.

As specialty and ambulatory pharmacy services grow, they will need more technology to handle complicated workflows and billing. AI fits well with healthcare trends that aim to lower costs and improve quality.

Voice AI Agents Frees Staff From Phone Tag

SimboConnect AI Phone Agent handles 70% of routine calls so staff focus on complex needs.

Closing Points for U.S. Medical Practices

Medical practice administrators, owners, and IT managers should think about several things when growing pharmacy services. Retail, ambulatory, and specialty pharmacy areas all have different needs and ways to make money. But all require:

  • Working together with pharmacy leaders and clinical teams.
  • Using flexible billing and joining value-based payment models.
  • Adding technology like AI and automated workflows to cut work and improve accuracy.
  • Continuously checking program results using key measures such as how well patients take medicines, readmission rates, revenue made, and cost savings.

For healthcare groups in the U.S., growing pharmacy services beyond just filling prescriptions is a useful way to meet new healthcare needs and handle finances. By learning the details and using available technology, medical practices can gain new income from pharmacy-related areas.

Frequently Asked Questions

What is the purpose of Vizient’s white paper on maximizing pharmacy performance?

The white paper aims to help pharmacy leaders improve operations and elevate the role of pharmacy to a strategic level by sharing insights and strategies that stabilize pharmacy spend, enhance clinical care, and create revenue opportunities.

What are the main drivers of operational performance in pharmacy operations?

The main drivers include stabilizing pharmacy spend, enhancing clinical pharmacy care, generating incremental revenue, and leveraging pharmacy leader expertise.

How can health systems transition to value-based purchasing?

Health systems can transition by reviewing opportunities through national GPOs, aggregating contracts to broaden savings, and using data analytics to manage costs.

What role do pharmacy and therapeutics (P&T) committees play?

P&T committees are essential in managing drug therapy effectively, reducing provider variations and thus achieving utilization-based savings.

What areas of pharmacy expansion can create incremental revenue?

Incremental revenue can be created in retail, ambulatory care, and specialty areas by leveraging existing capacity and clinical strengths.

Why should pharmacy leaders be integrated into clinical care teams?

Integrating pharmacy leaders allows for improved medication management and enhances the overall effectiveness of clinical pharmacy care.

What has Vizient achieved in terms of ethical recognition?

In 2017, Vizient received the designation of ‘World’s Most Ethical Company’ from the Ethisphere Institute.

What characterizes Vizient’s membership base?

Vizient’s diverse membership includes academic medical centers, community hospitals, and integrated health delivery networks, representing over $100 billion in annual purchasing volume.

What is the significance of aggregated contracting in pharmacy management?

Aggregated contracting broadens savings opportunities by combining purchasing power to negotiate better terms and lower prices on pharmaceuticals.

How does the shift of pharmacy from cost center to strategic asset impact health systems?

This shift enables health systems to leverage the expertise of pharmacy leaders and incorporate strategic thinking that enhances operational performance and revenue generation.